Now the world’s largest watchmaker, Citizen is known most for their Eco-Drive watches: a watch powered by any source of light. Citizen Eco-Drive watches use the simplest, yet most technically advanced power generating and storage system in the Watch Manufacturing Industry. A Solar conversion panel and energy cell are the power provider for these Quartz Watches. Eco-Drive’s ability to use light from any source to generate electrical power means that the supply is limitless and free. The absence of any added complex power generating machinery that would require additional upkeep is another big advantage. Come check out our large selection of Citizen watches at either of our locations.