brilliant-cut diamonds

Nothing to compare it to. Even diamonds with the exact same grade can appear different. For example, the position of the inclusions in two diamonds with the same grade can affect the overall beauty of the stone.

That’s why you need to view the stones yourself with the advice of our Edmonton diamond experts that we have on staff.

Certifications are not perfect. Different gem labs have different standards for grading and a grade is just one person’s opinion. When a diamond has a clarity or cut grade that is borderline, the person doing the examination has to make a judgement call, and those judgements affect the price of the diamond.

A good example of this is the fact that you will see a range of prices for diamonds that, from what you can see on the site, are equal in every way. Why is this? No two diamonds are alike — they are each as unique as each person on this planet.

So what’s the point of a diamond search? A diamond search is useful for preliminary research as you figure out what your budget is and what a diamond may cost. You should regard diamond searches in the same way you look at dating sites. You wouldn’t marry somebody based upon the information presented on a dating site. You would want to meet them first so that you could really get to know them. Diamonds are like that too, no two are the same, and you really do have to ‘meet them’ before you get married.

The selection of Canadian diamonds for sale online is limited. Most Canadian diamonds are not sold online, but instead sold through jewellers. If you are looking for a Canadian diamond, we have access to a wider number of diamonds than any site.

Romance is never overrated. Online shopping is cool and fun and modern, but buying a diamond from a website really deprives you of the experience of shopping for a piece of diamond jewellery.

We believe that when it comes to jewellery, especially if it for someone special in your life, that shopping can start online, but it should end up in a store like ours with real people.

To learn more about how our experts at Boulevard Diamonds can help you find the perfect diamond, either give us a call 780-756-1230 or come visit us in City Centre Mall!